Según publica Los Angeles Times (vía @atu2), U2 estaría trabajando junto a la agencia de publicidad BLITZ en una nueva aplicación digital enfocada a internet y la tecnología móvil.

Blitz currently is working on a digital application for the Irish rock band U2.

En diversas entrevistas en 2010 y 2011, el grupo habló acerca de este tema de cara a un nuevo disco. Parece que ese momento se va acercando.

Bono en Irish Times el 22.11.11:

Earlier, he was using an iPad with the Achtung Baby songs and videos on it. "That's probably what our new album will look like," he says. "I've been talking about this for the past four years.

"Our last album was the first album to be made available as an app with BlackBerry devices, but it didn't work: the functionality was not what it could have been. New formats are going to happen. I'm always banging on about this. The app format brings you back to that world of gatefold sleeves, of being able to read lyrics – and [now of] being able to play the album at home on your plasma TV."

Elgiornale.it 04.08.10:

We are planning to release our next record as an application. Today, with laptops, iphone and ipad music can go back to being a visual phenomenon.